You’re building something real,
but your message isn’t selling— yet.
BRAND STRATEGIST. SMALL BUSINESS COACH .
Helping startups & consultants turn what they’re building
into a clear sales message customers understand and actually buy.
You’re building something valuable — but explaining it is harder than it should be.
You know your product or service works.
You know it helps people.
But when it’s time to explain it — on your website, in a pitch, or in a sales call — things get fuzzy.
You find yourself:
Struggle to clearly define your offer
Get interest, but not enough paying clients
Feeling like your message doesn’t match the quality of what you’re building
This isn’t a hustle or talent problem.
It’s a clarity problem.
“What felt messy in my head is now clear and usable.”
“I finally have language that matches the quality of my work.”
“This helped me turn ideas
into something people want.”
When your message isn’t clear:
Sales conversations stall
Marketing feels painful and inconsistent
The wrong clients say yes — or even worse, no one does
Growth stays slower than it should
Strong businesses don’t fail because they lack value.
They fail because people don’t understand that value fast enough.
“I can explain my business in one sentence — and it actually lands.”
Through sales coaching & brand positioning, I help founders, small business owners & consultants move from vague ideas and scattered pitches to a focused story, a real offer, and sales conversations that convert.
Hi, I’m I’M NICK NORTH,
DAD OF 5, HUSBAND OF 1, & YOUR NEW SECRET WEAPON
HOW TO WORK TOGETHER
-
SMALL BUSINESS COACH
Business Coaching for high achievers building their own thing.
You know your shit is good.
So why isn’t it working?
Let’s build the version that does. -
BRAND STRATEGY
Marketing Consulting + Sales Coaching for ambitious founders.
Say it clearly.
Sell it confidently.
Make the right people get it — and buy. -
FRACTIONAL CMO
Consistent brand strategy for growing companies.
Strategy that actually sticks.
Senior-level marketing leadership — embedded, not outsourced.
“This gave me clarity, focus, and a message I can build on.”
I didn’t need more ideas — I needed clarity. This work helped me simplify my message, understand my audience, and move forward with confidence instead of hesitation.
If you’re good at what you do but struggling to explain it, this will change how you think about your business.
— Founder
“People finally get what I do — and why it matters.”
Before, my message was technically accurate but forgettable. Through this process, I learned how to articulate my work in a way that actually resonates.
The difference is obvious: conversations are easier, people lean in faster, and I’m attracting the right kind of interest instead of polite curiosity.
— Service-Based Business Owner
“I’m no longer tripping over my words when I talk about what I do.”
I knew I was good at the work, but explaining it clearly was a struggle. The biggest breakthrough was finding language that actually felt like me — and that other people instantly understood.
Now my outreach, conversations, and website all sound aligned. I finally feel confident talking about my business without over-explaining or second-guessing myself.
— Independent Consultant
STILL SCROLLING?
I’m probably the guy for you.
“Now, when I tell people what I do, instead of confused looks and head tilts, I get big smiles and sparkling eyes. Nick helped me find my brand and share it with the world.”